I’m Andrei, a London-based product designer and design leader with a special love for graphic design and over 12 years of experience in tech. I enjoy reinventing how things work and creating experiences that bring joy and inspire.

I like the word “experience” as it’s where it all begins for me in design practice. It happens to us all the time, whether carefully crafted or stumbled into, helpful or simply there. And it always feels like something. Zooming in on experience gives a grip on the entire picture: solving practical problems, fulfilling emotional needs, and building connections that last.